Custom Video Content
For Small Business
Video Content That Works as Hard as You Do
We get it. You’re constantly trying to get your brand in front of the right people, but between changing algorithms, shrinking attention spans, and the sheer amount of content out there, it can feel like an uphill battle.
That’s where video comes in. Video is one of the most powerful ways to connect with your audience, showcase what makes your business unique, and, most importantly, convert viewers into customers.
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Because Your Audience Needs to See It to Believe It
Think about the last time you bought something online. Chances are, you watched a video first - whether it was a quick demo, a behind-the-scenes look, or a customer testimonial. Video builds trust by showing your product, service, or brand in action. It’s engaging, easy to digest, and, best of all, it works.At KP3, we create video content that fits seamlessly into your marketing strategy, regardless of if you’re trying to drive sales, increase engagement, or simply make your brand more memorable.
Short-Form Videos: Grab Attention, Fast
Capture attention fast
Short-form videos are designed for the scroll - quick, punchy content that makes people stop and pay attention in under 60 seconds.
Perfect for social media
These work great for Reels, TikToks, and Stories, giving your audience bite-sized pieces of your brand without overwhelming them.
Build connection without burnout
You don’t need fancy equipment or hours of footage, just real, relatable moments that keep your business top-of-mind.
Stop-Motion: Make Your Brand Unforgettable
Turn simple products into scroll-stopping visuals
Stop-motion lets you animate your products in a fun, playful way
Make your brand feel creative and memorable
These clips stand out from typical video content because they’re unexpected and customers love that.
Perfect for product-based businesses
Whether it’s packaging details or new arrivals, stop-motion turns ordinary features into something people want to watch
GIFs: Loop It, Share It, Remember It
Your brand, in loopable moments
GIFs are quick, no-sound-needed assets that make your business more approachable and fun to engage with
Great for social posts, DMs, and emails
GIFs add personality to your marketing without a ton of effort and they’re easily shareable.
Show off products or reactions
Use GIFs for simple product highlights, restock alerts, or just to say, “Hey, we’re human too.”
Long-Form Video: Go Beyond the Scroll
Tell the full story
Long-form videos are perfect when you need more time. Think product demos, client testimonials, or behind-the-scenes content.
Build trust with depth
Sometimes your audience needs more than a highlight reel. Long-form content gives them the chance to get to know you and your business.
Great for websites and some socials
These videos help boost SEO, keep people on your site longer, and answer the questions your customers are already asking.
Already Have Video Footage? We Can Transform It for You
If you have existing video clips sitting on your phone or past footage you haven’t used, we can turn them into polished, engaging content. Whether it’s reels, long-form videos, or ad-ready content, we take what you already have and make it work harder for your brand.
This is a great option if:
+ You’ve filmed clips but don’t know how to edit them into a cohesive video.
+ You want to refresh older content with a new look.
+ You need help formatting videos for different platforms.
How The Video Creation Process Works
We know video creation can feel overwhelming, but we make it easy. Whether you need a full video shoot, stop-motion animation, or want to pair video with product photography, our process keeps things simple and efficient.
Plan + Prep
First, we chat about your goals and what kind of video you need. Then, we map out the details, whether that’s planning an on-site shoot, styling product videos, or setting up for stop-motion animation.
Shoot + Create
This is where the fun happens! We capture the footage, whether it’s filming your products, recording your brand in action, or bringing stop-motion elements to life.
Edit + Polish
We turn raw footage into a finished video - cutting clips, enhancing visuals, adding music, and making sure everything fits your brand’s style.
Deliver + Share
You get high-quality, ready-to-use videos formatted for social media, your website, or marketing campaigns. Need help deciding where to post? We can offer guidance to maximize your reach.
Flexible Video Packages for Real-Life Business Needs
Great video content made for your business. We offer flexible options that meet you where you are, so you can create content that connects with your audience and drives results.
Get YOUR Business on Video
You’ve worked hard to build your business, now let’s make sure people see it. Whether you’re ready to dive into short-form videos, try stop-motion magic, or invest in long-form storytelling, we’re here to bring your vision to life. Ready to create video content that drives results? Let’s chat and get started today.
Frequently Asked Video Content Questions
Short-form video is everywhere right now, and for good reason. But figuring out how to use it for your business can feel overwhelming. We’re here to break it down and help you make sense of the process, so you can create content that’s both strategic and scroll-stopping.
01. What is short-form video content for a business?
Short-form videos are bite-sized, attention-grabbing clips (usually under 60 seconds) that help you showcase products, share a message, or connect with your audience. Think of them as little snapshots of your brand’s personality. They’re perfect for platforms like Instagram Reels, TikTok, YouTube Shorts, Facebook, and Pinterest.
02. Where should I post my short-form videos?
Short-form video works across lots of platforms! Instagram Reels, TikTok, and YouTube Shorts are the big three, but you can also use video content on Facebook, Pinterest, and even in email marketing. We help our clients pick the right platforms based on where their audience actually hangs out—not just where the trends are.
03. Why are short-form videos so addictive and do they really help small businesses?
Short-form video works because it taps into how people scroll: fast, curious, and always looking for something new. When you create videos that are fun, informative, or visually engaging, it keeps your brand top of mind. For small businesses, it’s one of the most effective ways to build connection and drive sales—without needing a huge ad budget.
04. What makes a stop-motion video stand out?
A great stop-motion video feels playful, creative, and just a little unexpected. It’s smooth, well-lit, and shows off your product or message in a way that feels fresh. At KP3, we love using stop-motion to bring products to life in ways that static photos or live video just can’t.
05. How do I make short-form videos that actually get people to stop scrolling?
Start with a clear idea. Keep it short, visually interesting, and get to the point fast. Use close-up shots, text overlays, trending sounds (if it makes sense for your brand), or a behind-the-scenes moment to draw people in. Most importantly—don’t forget the call to action. Tell your viewer what to do next, whether it’s visiting your website or saving the video for later.
06. What types of things work best for stop-motion videos?
Stop-motion is great for product highlights, step-by-step demos, packaging reveals, or just adding a whimsical moment to your feed. It’s especially powerful for showing transformations or movement, think pouring coffee, stacking jewelry, or assembling a gift box.
07. What’s the difference between stop-motion and regular animation?
Stop-motion is actually a type of animation, but instead of drawing or creating digital graphics, we use real objects and photograph them frame by frame to create motion. It gives your content a handcrafted, eye-catching feel that stands out from typical video clips or graphics.
08. How does stop-motion work on Instagram?
On Instagram, stop-motion videos are usually shared as Reels or in-feed posts. It’s a series of photos that play in sequence, creating the look of seamless motion. Whether it’s a quick loop or a full product demo, stop-motion gives your content a creative edge and helps stop the scroll.
09. Do I need to be on camera to make great short-form videos?
Not at all! Many small business owners worry they need to be the face of their brand on video, but that’s not the only way to create engaging content. You can use product-focused videos, stop-motion, behind-the-scenes clips, or text-based storytelling instead. We work with businesses to find a content style that fits your comfort level and your brand.
10. What’s the best length for a short-form video?
There’s no one-size-fits-all rule, but 15-60 seconds is usually the sweet spot. Some platforms favor even shorter clips (TikTok loves a 15-second punch), while others give you more room to tell a story. The key is: get your message across before people swipe away.
Real Talk for Small Business Owners
Running a small business can be tough, but your marketing strategy doesn’t have to be confusing. We break things down so you can actually put them into practice.
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