Small Business Scoop
Branding and Marketing Mistakes You Need To Let Go Of This Year
Outgrowing Your Business Isn’t a Problem. It’s Proof You’re Growing. The start of a new year always brings a certain kind of pressure. New goals. New plans. New ideas about what your business should look like next. But before you rush to add more strategies,...
How to Market Your Small Business When You’re Short on Time (or Energy)
Small Business Marketing When You’re Overwhelmed: How to Stay Consistent Without Burning Out Let’s be honest: running a small business isn’t for the faint of heart. You’re the CEO, customer service rep, product developer, shipping department, social media manager, and...
Do Small Business Owners Need Websites Anymore?
Is Having a Website Important for Small Businesses? As a small business owner, you’ve likely heard the argument: “Why invest in a website when you have social media to showcase your business?” While social media is undeniably powerful, relying solely on them could...
The Benefits of Digital Marketing For Small Businesses
What is Digital Marketing? Digital marketing is essentially any online effort you make to promote your business. From your website to social media posts and email campaigns, it all counts as digital marketing. Digital marketing offers endless potential for small...
A Guide To Crafting Your Business’s Logo
Crafting Your Business's Logo A logo is a graphical representation of your brand. Your logo will represent everything someone needs to know about your brand in one small image. It can also be used to create recognition and cohesiveness throughout your platform. Your...
Choosing The Right Font For Your Brand
How To Decide On The Right Font For Your Brand Choosing a font can impact how others see your brand. Some fonts are polished and formal, others are fun and flowy. Make sure you choose a font that suits your brand perfectly. There are many different types of fonts that...