Small Business Scoop
The Benefits of Digital Marketing For Small Businesses
What is Digital Marketing? Digital marketing is essentially any online effort you make to promote your business. From your website to social media posts and email campaigns, it all counts as digital marketing. Digital marketing offers endless potential for small...
A Guide To Crafting Your Business’s Logo
Crafting Your Business's Logo A logo is a graphical representation of your brand. Your logo will represent everything someone needs to know about your brand in one small image. It can also be used to create recognition and cohesiveness throughout your platform. Your...
Choosing The Right Font For Your Brand
How To Decide On The Right Font For Your Brand Choosing a font can impact how others see your brand. Some fonts are polished and formal, others are fun and flowy. Make sure you choose a font that suits your brand perfectly. There are many different types of fonts that...
How Color Can Create Impactful Branding
How Color Can Impact Branding There are many steps to constructing a brand. One of the first steps is selecting a color palette that will represent everything the brand stands for. Color palettes are a result of decades of research into color theory. This is...