Alamance Family Chiropractic is a holistic health and wellness clinic based in Burlington, NC, dedicated to supporting women and families through inclusive, whole-body care.
Their approach is rooted in the belief that true healing happens when every part of a person - physical, emotional, and neurological - is seen, heard, and supported. From chiropractic care and pelvic floor therapy to acupuncture, massage, physical therapy, nutrition, and mental health services, they offer comprehensive care that helps patients feel and function their best.
At the heart of the practice is Dr. Patty Denault, a passionate advocate for patient-centered wellness with a background in biology and a doctorate in chiropractic care.
Her journey into holistic health was inspired by both personal experiences and professional insight, watching people she cared about struggle with symptoms that never seemed fully addressed in traditional care settings. That led her to build something different: a space where healthcare feels empowering, personalized, and rooted in education.
By focusing on nervous system regulation, movement, and mindful support, she and her team work to create lasting change from the inside out.
Assets & Services: Logos & Branding Package, Rebranding, Social Media Profile Optimizations, Facebook Banner, Social Media Management, Reel Creation & Graphic Templates
How We Helped Alamance Family Chiropractic Redefine Their Identity
When Alamance Family Chiropractic came to us, they were in the middle of a meaningful transition. Under new ownership and moving away from their former name, Greystone Chiropractic, they were ready to start fresh with a brand that felt more aligned with their mission, their values, and the people they serve.
The original branding felt a little too clinical and impersonal for the kind of care they offered: inclusive, empowering, and deeply compassionate. Alamance Family Chiropractic wasn’t just a place for adjustments, it was becoming a full-service wellness hub where women, children, and families could feel seen, supported, and cared for. And the branding needed to reflect that.
With a new name rooted in community and a vision grounded in holistic healing, Dr. Patty Denault came to us with a clear creative direction. She imagined a look that was warm, approachable, and grounded in nature - something that balanced professionalism with personality. She wanted to avoid anything that echoed Greystone’s darker, more masculine vibe and instead move toward a playful, artsy, boho feel that still communicated trust and expertise.
That’s where we came in.
A Brand That Finally Feels Right
The final brand? It’s playful, artsy, and boho with a deep sense of trust, care, and grounded professionalism. It’s full of light, movement, and intention. It reflects exactly what Alamance Family Chiropractic stands for: whole-body healing in a space that feels like home.
Now, when someone walks through Dr. Patty’s doors (or clicks on her Instagram), they’re met with a brand that mirrors the care they’ll receive inside - one that’s aligned, welcoming, and unmistakably AFC.
If You’re Reading This, Thinking, “This Is Me…”
Maybe you’ve outgrown your brand. Maybe you’ve taken over a business that just doesn’t reflect who you are now. Maybe you’re dreaming of a brand that feels like you - but you’re not sure where to start.
This is exactly what we do. Let’s build something that feels like home.
Deliverables Rooted in Purpose:
We began by developing the core visual identity, guided by Dr. Patty’s love of natural elements like trees, soft organic textures, and abstract anatomical references (think: spines, nervous systems, and family trees). Over the course of a few focused weeks, we built out:
Calming, Earthy Color Palette
of muted greens, soft yellows, and warm neutrals - natural and nurturing without feeling overly bright or clinical
Custom Logo Suite
featuring a tree motif to represent growth, family, and healing with variations that could adapt across print, web, and social
Branded Patterns + Graphic Elements
that referenced nature and anatomy, helping the brand feel rooted and elevated
Typography Selections
that balanced are clean, playful, and approachable without sacrificing readability
Image Direction
to guide future photography and visuals, centering on movement, calm, connection, and care